“The 7 Moves to Test your Jeans for the Perfect Fit” with plus size fashion retailer Simply Be.
Many women find the jeans shopping process stressful and there are a range of standard funny moves when trying on a pair. My campaign involved a series of videos and an infographic that would help women identify the perfect pair of jeans: “The Seven Moves to Test your Jeans for the Perfect Fit” demonstrating different moves, jumps and stretches to do in the changing room to see if the jeans fit properly. I worked with social influencers to engage them in the campaign and to work together to produce a series of videos and articles that talked about the moves to try when testing jeans and to offer Simply Be’s expert tips and advice. In partnership with Simply Be’s PR team, I was in contact with journalists, to offer them the same tips and advice to share with readers.
Using content and SEO services in combination with outreach, meant that not only was I creating new, linkable content for Simply Be, I was also providing advice-led editorial from the brand itself, as optimising all content for SEO to support keyword ranking throughout the campaign.