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This Is Silk

This Is Silk

I manage PR for luxury silk company This Is Silk. In the first month I achieved coverage in The Independent, METRO, GLAMOUR, The Sun, and The Guardian to name just a few titles. I created a six month PR plan to align activities with business goals and YoY profits have doubled. I use bespoke pitching, press releases, response source and news jacking to secure coverage in national titles and websites with high domain authority.

“Natalie was recommended to me by a journalist and after extensive due diligence I welcomed her on board. I have worked with a few PR agencies before Natalie and the difference was obvious from the very outset.

She is an experienced professional who brings a solid work ethic, first-hand experience of journalism, creativity and meticulous research to the role. Her PR plan for the next six months have made it easier for the company to coordinate activities and the brand is being elevated to appear alongside more established businesses very quickly.”

Director, This Is Silk

Project

High end PR coverage for This Is Silk

Client

This Is Silk

Date

January 2, 2021

Category

Sucess Stories

Tags

Content Marketing, Digital PR Campaign, Marketing Campaign, National Press, Retail

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