Award-winning Comms Management for CWT

I worked in-house at the global travel management company (TMC) for four years, managing PR and internal communications for the UK & Ireland. I designed and implemented CWTV, a visual solution to employee engagement with internal communications and brought multimedia into our communications strategy, starting a series of videos from senior leaders to staff. I managed the annual Business Travel Journalism Awards from start to finish.

I achieved excellent press coverage – a highlight was getting our vice president in a deckchair on BBC Breakfast TV. I provided media training for our senior company spokespersons and directors. I wrote the winning Business Travel Award entries for Best CSR Programme 2014, Rising Star 2015 and Best TMC in 2014, 2016 and 2017.

I won a CWT Spirit Award in 2016 for my creative work in communications.

“I have worked extensively with Natalie during some very progressive times within our M&E business. One of our key projects was the beginning of our work for award applications which finally culminated in CWT M&E being Global Agency of the year award in 2018 & 2019! We also worked together on campaigns for the annual launch of our Global industry trends report as well as a number of other adhoc PR campaigns.
I have always found Natalie a pleasure to work with, thorough, diligent, calm and professional and I would always jump at the opportunity to work with her again!”

Global VP, Commercial, CWT Meetings & Events

“Natalie was a fantastic PR person for CWT in the UK & Ireland, successfully managing the business travel and meetings and events journalism awards during that time, as well as making fantastic connections with both trade and national media. During Natalie’s tenure CWT’s annual trends report featured on BBC Breakfast with a spokesperson led segment in the studio. Natalie also secured coverage in national print media, and with her unique approach to finding a story, and her excellent pitching and writing skills she secured the trust of both the internal team and the journalists she was working with.”

Senior Director of Marketing and Communications, CWT

Project

Award-winning Communications Management

Client

CWT

Date

January 5, 2021

Award-winning Comms Management for CWT