Ocado Internal Communications Strategy

When the 2020 pandemic hit, Ocado needed assistance with its internal communications. It wanted a complete wellbeing communications strategy to help employees cope with the challenges of lockdown. I designed a wellbeing communications strategy to help employees across all areas of work and life, with a comms hub and weekly communications. I also researched, wrote and delivered six live parenting webinars to 20,000 employees across the world, helping with their work/life balance while also being full time lockdown carers.

I developed and created the Ocado@20 communications strategy which celebrated 20 years of Ocado. The project ran from August to December 2020 with themed months and activities. It culminated in a commemorative Ocado@20 Story book, capturing employee memories, photos, achievements and stories. It was a great success!

“Natalie is phenomenally fun to work with and professional with it. However tricky the brief, she’ll manage to carve out a gem stone. She finds the silver lining, the crux of the story that turns the mundane into something much more engaging. I have worked with Natalie for the past seven years. Firstly, on marketing and PR campaigns at a business travel company. More recently, I’ve procured her services on multiple different employee communications campaigns at Ocado Group. Not only can Natalie bring to life a concept with her creative written content, she can also let her personality shine when hosting webinars too. I would highly recommend her.”

Communications Manager, Ocado Group

Project

Internal Communication Strategy To Engage Ocado Employees

Client

Ocado Group

Date

January 8, 2021

Ocado Internal Communications Strategy